Just like the Queen in chess, this line of Womens Sport Apparel allows complete freedom of movement, in any direction. As the Queen is the most powerful piece on the board, this totally empowers Women. THIS is what Women’s active wear needs to be! Read on for the amazing story of the creation of a line of active wear for women.
Her Story
Kady is a dancer who started with 25 years of classical ballet. Then later she became an NBA team dancer. Because the outfits did not match the level of athleticism of the dancers, it was embarrassing to wear them. As a result, she became an activewear designer, with the goal of providing better sport apparel that is more comfortable. They also needed to have a design specific to the female body. Her dance background gives her a deeper understanding for how a woman’s body moves. And she uses this knowledge in her designs.
She chose the Queen as the perfect symbol for her brand. Because it can move in any direction and is totally female down to the core. The Queen embodies female empowerment and limitlessness, which just happen to be the core values for her brand.
Not only did she design the clothing line, but she also travelled to China to learn about fabrics. Out of this comes the MILKY SILK™ fabric that makes the clothing uniquely soft and comfortable. It took a full year to develop, and the fabric is pile, sweat and shrink proof. In fact, Kady wears her leggings everyday, and she believes that women deserve better when it comes to sport apparel.
Her Womens Sport Apparel line…
This sport apparel comes in a variety of styles including: leggings, jackets, joggers, and tees, just to name a few. She also has female fan wear. These are premium licensed team apparel in designs just for women. Currently, licenses include the NCAA and Dallas Cowboys. And many more are coming soon, including all 32 NFL teams!
This is what all Women’s Sport Apparel and active wear should aspire too. In general, the sports clothing industry does not seem to consider the needs of women very well. Thankfully there are empowered women that see a problem, and then find a solution!
Response Magic